Skilled staff and professors must possess technical expertise AND communication skills that generate interest in their areas of expertise. This could mean the difference between success (or failure) in the classroom, earning a grant, or garnering support from the community at large regarding why your work matters. This session will introduce the strategies required to garner audience interest and support. Andy Gustafson is a professor of Leadership Communication in the Smeal College of Business. He has taught Penn State MBAs for almost 30 years. In addition to the work that Andy does with the college, he has also provided Communication Consulting for firms like Goldman Sachs, Morgan Stanely, Lockheed-Martin, McDonald’s, and PNC.
